Swiss Arabian Perfumes x Almara – Best of Oriental fragrances in Sarajevo

September 11th, 2025, Sarajevo  – DP Lux Group marked an important milestone at the terrace of the prestigious Movenpick hotel Sarajevo: the official presentation of Almara Perfumery together with our partner brand Swiss Arabian – a name that embodies the perfect fusion of East and West.

As one of the world’s most renowned fragrance houses, Swiss Arabian has been shaping the perfume industry since 1974. With a portfolio of over 120 products – perfumes, concentrated oils, deodorants, candles, and diffusers – Swiss Arabian stands for both tradition and innovation. Its collections are divided into Oriental, Occidental, and fusion lines, bringing together the heritage and authenticity of the East with the elegance, sophistication, and quality of the West.

At the Sarajevo event, guests were mesmerized by the Shagaf Oud collection, which filled the night with captivating scent trails, set against the vibrant sounds of DJ Forora. With the opening of our 7th store in Aria Center Sarajevo, Almara has grown into an international chain of perfumeries specialized in oriental fragrances.

Created out of a deep passion for the Orient, Almara offers one of the largest assortments of oriental perfumes in the Balkans – authentic Arabic scents and modern interpretations that inspire with their intensity, longevity, and complexity.

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