BORNTOSTANDOUT, a Korean niche perfume brand that has already gained global recognition.

Belgrade, March 20, 2024 – Belodore, Europe’s largest chain of niche perfumeries, hosted the debut of a new brand in DP Lux Group’s distribution lineup. BORNTOSTANDOUT, born just 2 years ago, has quickly captured international attention. At the event at Belodore perfumery in West65 shopping center, we had the exclusive chance to meet Mr. Jun Lim, the brand’s founder and creative director, a remarkable figure who embodies the brand’s values through artistic expression.

After an opening speech by Mr. Miloš Milutinović, CEO of DP Lux Group, we had a friendly chat with Mr. Lim. The event was attended by high-ranking Korean officials in Serbia, including H.E. Mr. Jaewoong Lee, Korean Ambassador, and Mr. Yongjin Lee, Director of the Korea Trade-Investment Promotion Agency (KOTRA).

BORNTOSTANDOUT is known for its bold red and white perfume bottles, inspired by traditional Korean white porcelain, along with provocative names and raw photo campaigns, challenging the norms of luxury brands.

We had the pleasure of trying BORNTOSTANDOUT perfumes, and they are truly exceptional. Available at Belodore, these unisex fragrances include Smokin` Gun, Sex & Cognac, Fig Porn, Dirty Rice, Naked Neroli, Mud, Indecent Cherry, DGAF, Drunk Lovers, and Dirty Heaven.

After its Belgrade debut, BORNTOSTANDOUT will be presented at the Belodore flagship store in Budapest today, on March 21, where Jun Lim will engage with Hungarian media and influencers.

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