Presentation of the OJAR brand at the Belodore perfumery in Belgrade, Serbia

The beginning of April and spring were marked by the fragrant notes of the OJAR brand. The OJAR brand was presented in the pleasant atmosphere of the Belodore perfumery at Kralja Petra 67.

All guests had the opportunity to enjoy the fragrant fusion of East and West, and to take a part of that magic home with them.

The OJAR brand name is derived from “HOJARI,” the world-renowned Frankincense resin of the highest quality, grown in the Dhofar mountains of Southern Oman. Frankincense is a key ingredient in OJAR’s collection of fragrances, which are designed to be unisex and are built around six key elements. Three of these ingredients are directly inspired by Oman: the Rose of Jebel Akdhar, Honey from Rustaq, and Frankincense from the Dhofar region. These elements are combined with Sandalwood, Oud, and Musk to create a harmonious fusion of Eastern and Western fragrances.

Overall, OJAR represents a balance between heritage and modernity, bringing together the finest ingredients to master the craft of perfume making. Its fragrances are beloved by fragrance enthusiasts worldwide, and the brand is synonymous with creativity. Discover your favorite OJAR fragrance at Belodore perfumeries.

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