Belodore Unveils Flagship Store with Xerjoff Founder, Sergio Momo

9 November 2023 – Belodore, the premier international niche perfumery chain, proudly introduces its flagship store on Budapest’s Andrássy Avenue. The grand opening featured a special appearance by Mr. Sergio Momo, founder of Xerjoff perfumes, adding a touch of luxury to the celebration.

This launch solidifies Belodore’s position as a leader in the niche perfumes industry, boasting the largest store in the Belodore chain and one of Europe’s premier fragrance destinations. Located opposite the Opera House, the store blends classic and contemporary styles, offering over 270 square meters of space dedicated to showcasing the finest fragrances from prestigious niche houses. Guests enjoyed cocktails inspired by Erba Gold, bodypainted promoters showcasing Xerjoff fragrances, and a heartwarming performance by a children’s choir from Belgrade. 

Mr. Momo highlighted Xerjoff’s commitment to blending Italian creativity and craftsmanship to create exceptional luxury fragrances. The celebration continued at the W Hotel with exclusive interviews, delightful conversations, and special gifts from Belodore and Xerjoff. Join us in celebrating this extraordinary milestone at Belodore, where passion, luxury, and fragrance converge!

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