European Premiere of ARMAF Club de Nuit BLING in Belgrade

Belgrade hosted the European launch of Armaf Perfume Club de Nuit BLING, transforming the iconic SAVA CENTAR into a glamorous, Dubai-inspired stage of luxury, confidence, and modern elegance.

The evening brought together stars of Netflix’s Dubai Bling, led by Ebraheem Al-samadi (MR BLING), the face of the fragrance, alongside international influencers, media representatives, regional celebrities, and DP Lux Group’s key business partners, creating a truly global and high-profile gathering. Guests were addressed by Nayana Tharoor, Global Head of Marketing at Sterling Parfums Industries LLC , and Miloš Milutinović, CEO of DP Lux Group, who highlighted the strength of the partnership, the shared vision behind ARMAF, and the strategic importance of the European launch.

The highlight of the night was the spectacular grand reveal of Club de Nuit BLING, a fragrance that represents bold identity, self-confidence, and unmistakable presence. With Ebraheem Al Samadi (MR BLING) as its global face, BLING embodies a modern vision of luxury, made to be seen, felt, and remembered.

Proudly realized by DP Lux Group, the event not only positioned Belgrade as a key destination for major European beauty launches, but also reinforced DP Lux Group’s role as a key player in the European beauty market, delivering high-impact brand launches and premium fragrance experiences across the region. We extend our sincere thanks to Sterling Parfums, the parent company behind ARMAF, whose trust and strategic partnership continue to drive shared growth and future successes. ARMAF Club de Nuit BLING, for those who don’t blend in.

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