A new scent destination at UŠĆE Shopping Center

Belgrade, July 2025 – Belodore has opened its fifth boutique in the capital and sixth in Serbia – this time at one of the city’s most visited locations, UŠĆE Shopping Center.

The new store is inspired by one of Belgrade’s most iconic symbols – the Victor monument (Pobednik). Designed as a bright, sophisticated, and contemporary space, the interior blends elegance with a strong sense of identity. Every detail reflects the brand’s philosophy – that a perfume is not just a product, but a personal experience, an expression of character, and a form of art to be felt.

To mark the opening, Belodore created a unique scent experience in collaboration with Hyatt Regency Belgrade. Blending the worlds of fragrance and mixology, guests had the opportunity to choose a cocktail based on their taste – citrusy, tropical, or leathery – and then discover a perfume that echoed those same olfactory notes. This collaboration marks the beginning of a long-term partnership between two brands that share a passion for exceptional service and unforgettable customer experiences.

Our fragrance consultants are there to guide you through a sensory journey and help you find a perfume that speaks your language – whether you prefer fresh, spicy, floral, or woody notes.

With the opening of the UŠĆE boutique, Belodore further strengthens its presence in Serbia and continues its mission to bring authentic niche fragrances closer to those who value quality, identity, and emotion in every breath.

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