Belodore is the largest niche perfumery chain in Europe established in 2020 consisting of 14 Exclusive Stores in 7 countries: Hungary, Serbia, Croatia, Bulgaria, Montenegro, North Macedonia and Bosnia and Herzegovina.

Our Story

Belodore is the only regional niche perfumery chain that offers a unique assortment of carefully selected brands on premium locations, offering highly expertized yet friendly service.

Our Stores

Each Belodore store is a unique gem, with pleasant and sophisticated atmosphere.

Belodore’s kind experts are there to introduce you with the exhilarating world of niche perfumes and premium facial care products from an offer that encompasses more than 50 carefully selected brands.


The largest perfumery chain and online beauty products shop in Bosnia & Herzegovina, established in 2000.

Our Story

Thanks to the constant desire for improvement, Plaza soon became the leading retailer of selective cosmetics in the BiH market. The unique range, exceptional service and our highly expertized employees contributed to this success and made an interactive shopping environment a one-of-a-kind experience.

Our Stores

Plaza Perfumeries consist of 4 stores, operating in 3 major cities in Bosnia & Herzegovina: Sarajevo, Tuzla and Banja Luka.

All stores are to be found in attractive locations in selected shopping malls.